tag:blogger.com,1999:blog-100558992024-03-07T13:52:48.973-05:00The Lois Whitman DiaryLois Whitman-Hesshttp://www.blogger.com/profile/14745711355701094801noreply@blogger.comBlogger74125tag:blogger.com,1999:blog-10055899.post-25853374003440700762010-08-08T22:08:00.000-04:002010-08-08T22:08:17.834-04:00PR Therapy by Lois Whitman-Hess 8/6/10I am President of HWH/PR Social Media and this video blog was recorded on the new iPhone 4. Today's minute and a half video is all about people who use anonymous names and avatars when posting comments onlineLois Whitman-Hesshttp://www.blogger.com/profile/02417915925156076906noreply@blogger.com0tag:blogger.com,1999:blog-10055899.post-51014902387280995392010-08-05T15:31:00.000-04:002010-08-05T15:31:04.840-04:00PR Therapy by Lois Whitman-HessI am President of HWH/PR Social Media and this video blog was recorded on the new iPhone 4. Today's minute and a half video is all about how well connected publicists are to members of the pressLois Whitman-Hesshttp://www.blogger.com/profile/02417915925156076906noreply@blogger.com0tag:blogger.com,1999:blog-10055899.post-75250806689665656872010-08-04T14:36:00.000-04:002010-08-04T14:36:33.323-04:00PR Therapy by Lois Whitman-HessI am President of HWH/PR Social Media and this video blog was recorded on the new iPhone 4. Today's minute and a half video is all about the importance of talking directly to a member of the press and not hiding behind emails.Lois Whitman-Hesshttp://www.blogger.com/profile/02417915925156076906noreply@blogger.com0tag:blogger.com,1999:blog-10055899.post-90004736241911184552010-08-03T12:41:00.000-04:002010-08-03T12:41:42.984-04:00PR Therapy by Lois Whitman-HessI am President of HWH PR/Social Media and this video blog was recorded on the new iPhone 4. Today's minute and a half video is all about the importance of the "message" that you deliver to the press and why that is so important.Lois Whitman-Hesshttp://www.blogger.com/profile/02417915925156076906noreply@blogger.com0tag:blogger.com,1999:blog-10055899.post-67157339100840498122009-12-17T01:11:00.002-05:002009-12-17T12:59:24.699-05:0043rd Year At CESFor some reason I am looking forward to this year's CES. I knowexactly why. The playing field has been leveled. Everyone is in thesame struggling position. After a year of disapponting sales andperformance for most companies, most attendees will be humble. Kind oflike after 9/11 when friends, neighbors and even strangers helped eachother.Most people will be searching around to see who survived Lois Whitman-Hesshttp://www.blogger.com/profile/02417915925156076906noreply@blogger.com1tag:blogger.com,1999:blog-10055899.post-12647796507195201132009-10-19T13:35:00.008-04:002009-10-19T14:09:39.203-04:00The Name "Senior Citizen" StinksTalk about a PR campaign. I need to start one. I better do something if I am going to make it thru the next 15 years of working. After that you can call me a senior citizen.It all started when I entered TJ Max in South Beach, FL this past Saturday. The branch just opened and I had never shopped at the retail chain. All I ever heard is that it had some designer merchandise at steep discounts.I Lois Whitman-Hesshttp://www.blogger.com/profile/02417915925156076906noreply@blogger.com4tag:blogger.com,1999:blog-10055899.post-5586821837669593202009-09-20T21:41:00.003-04:002009-09-20T22:32:48.264-04:00Ryan Seacrest TweetsFrom the Emmy's. Talk about dedication. But Ryan uses Twitter as a stage on and off screen. We can all learn from that. He is all about messaging. It is so important to be a constant source of communications.Why can't I be more disciplined? Perhaps l, am just plain lazyLois Whitman-Hesshttp://www.blogger.com/profile/02417915925156076906noreply@blogger.com0tag:blogger.com,1999:blog-10055899.post-10583879014313606722009-09-13T21:20:00.001-04:002009-09-13T21:20:18.167-04:00Remember To Check For ResponsesThe whole point of social marketing is to start a dialog with someone that you do not normally talk to. Too often, people post a thought and then sign off. Someone yelled at me recently for doing that. Actually it was my daughter. Ouch that hurt.So now I try to be diligent about checking back. The more I check, the more opportunities I see for friendships and business. It takes lots of Lois Whitman-Hesshttp://www.blogger.com/profile/02417915925156076906noreply@blogger.com1tag:blogger.com,1999:blog-10055899.post-37959463590815329262009-09-10T23:18:00.001-04:002009-09-11T09:20:33.838-04:00Celebrate A Life On 9/11Look up three people you lost touch with on Facebook. Let them knowyou have been thinking of them Lois Whitman-Hesshttp://www.blogger.com/profile/02417915925156076906noreply@blogger.com0tag:blogger.com,1999:blog-10055899.post-44423617280943240952009-08-28T12:53:00.001-04:002009-08-28T12:53:59.976-04:00Learning to Vlog For Social Networking Part of your communications in the world of social networking is to learn how to really get personal. And I don’t mean intimate. I mean reaching out and attracting an audience Here is my attempt Lois Whitman's vlog Spend time building target lists © 2009 Lois Whitman-Hesshttp://www.blogger.com/profile/02417915925156076906noreply@blogger.com0tag:blogger.com,1999:blog-10055899.post-11857910480098172402009-08-17T10:07:00.003-04:002009-08-17T11:28:55.693-04:00You Need To Make Sure Your Message Is Being HeardGreat to have Facebook and Twitter corporate account but what if no one is hearing you?There are probably countless things you can do to attract friends and fans but here are the initiatives you need to do over and over to make sure you have the right target audience.1-Connect your Twitter account to your Facebook page so both audiences can read your comments.2-Post comments that provoke a Lois Whitman-Hesshttp://www.blogger.com/profile/02417915925156076906noreply@blogger.com0tag:blogger.com,1999:blog-10055899.post-47075438229970053612009-08-10T17:52:00.001-04:002009-08-10T18:01:24.473-04:00Rethinking The 'Out Of Office Reply'<?xml:namespace prefix = o /> In the world of social marketing, one would think that an Out Of Office message posted on your email is just not what the digital world is all about. Why don’t you simply say. “I hate my job so don’t bother me when I am away from the office” or “I cant be on holiday and take 20 minutes a day to scan important emails.” I don’t know about you, but when I get an Out OfLois Whitman-Hesshttp://www.blogger.com/profile/02417915925156076906noreply@blogger.com0tag:blogger.com,1999:blog-10055899.post-75652753729220629162009-08-06T16:48:00.003-04:002009-08-06T17:20:24.115-04:00Un Social Networker<?xml:namespace prefix = o />It is not easy being a proponent for social networkingTake the case of HWH trying to explain the benefits of social networking to a client recentlyClient: I guess I understand why you want my company to be on Facebook and TwitterHWH: Yes, without spending a dime you can talk directly to your customers for the first time ever, you can precisely pick who those customersLois Whitman-Hesshttp://www.blogger.com/profile/02417915925156076906noreply@blogger.com0tag:blogger.com,1999:blog-10055899.post-46835734260043427992009-08-04T13:53:00.007-04:002009-08-04T14:06:07.520-04:00Social Networking Is Coming To A Gas Station Near YouI bet you are not aware of a whole new video platform for reaching your customer. It delivers 20 million customers a month that have a spare five to 10 minutes with nothing to do but hear your marketing message. Social Networking on the Internet is all about directly reaching your target audience and this is a novel approach. Check out Pump Top TV at www.pumptoptv.com, a new video concept at Lois Whitman-Hesshttp://www.blogger.com/profile/02417915925156076906noreply@blogger.com0tag:blogger.com,1999:blog-10055899.post-79396091768371152142009-07-30T10:10:00.001-04:002009-07-30T10:10:42.176-04:00You Can Be Sued For Your Comments on Twitter http://www.ragan.com/ME2/Audiences/dirmod.asp?sid=&nm=&type=MultiPublishing&mod=PublishingTitles&mid=5AA50C55146B4C8C98F903986BC02C56&tier=4&id=DBE35C0C931B41A2AF82EA37690BB5B5&AudID=3FF14703FD8C4AE98B9B4365B978201A This is not a free for all. People are suing companies and companies are suing people for their Tweet posts. Read the case of what one Lois Whitman-Hesshttp://www.blogger.com/profile/02417915925156076906noreply@blogger.com0tag:blogger.com,1999:blog-10055899.post-33198887193751981922009-07-28T06:26:00.001-04:002009-07-28T06:26:36.037-04:00Target Your AudienceThe most important element of social networking is to target your audience. That means you have to think about who you want to reach and then you have to spend the time going after them.It is so worth the effort. There is no other way that you can actually reach out to a specific person or demographic group for practically no money and in record breaking time.All you do is make a list of who Lois Whitman-Hesshttp://www.blogger.com/profile/02417915925156076906noreply@blogger.com3tag:blogger.com,1999:blog-10055899.post-50332643101085201602009-07-27T16:33:00.001-04:002009-07-27T16:33:17.645-04:00Live Social NetworkingRemember, whatever you post on any of your social networks is going to be seen by all. The word "all" is the operative word. Saturday night I attended a party in the Hamptons where I met up with a famous investmentbanker who looked a little down. I asked him why he was so preoccupied.He admitted that he had a big deal in the works. He hinted about it onhis personal blog a week ago andLois Whitman-Hesshttp://www.blogger.com/profile/02417915925156076906noreply@blogger.com0tag:blogger.com,1999:blog-10055899.post-46506167476128400752009-07-24T06:42:00.002-04:002009-07-24T10:25:55.011-04:00The Best Thing About Social NetworkingIt allows you to talk to people you never thought possible. Our clients are learning that too. The first time Steve Case, the founder of AOL, answered me on Facebook, I thought it was an imposter. How could this be possible? It became possible because I asked Steve a question that he was interested in and a dialog occurred.I really felt important. That self confidence helped me reach out to a fewLois Whitman-Hesshttp://www.blogger.com/profile/02417915925156076906noreply@blogger.com0tag:blogger.com,1999:blog-10055899.post-10166489395158101952009-07-15T11:15:00.001-04:002009-07-15T11:15:47.697-04:00Still Can't Believe I Made It The Western WallI am a walking billboard for Israel. Waited too long in my life to go. Traveled around the world many times and never had a thirst to go. Went for two weeks in May and now want to return every year.Lois Whitman-Hesshttp://www.blogger.com/profile/02417915925156076906noreply@blogger.com0tag:blogger.com,1999:blog-10055899.post-10651179518469856292009-07-14T17:38:00.000-04:002009-07-14T17:40:03.098-04:00The Star Of My BlogLois Whitman-Hesshttp://www.blogger.com/profile/02417915925156076906noreply@blogger.com0tag:blogger.com,1999:blog-10055899.post-20881503961293975492009-07-14T17:32:00.001-04:002009-07-14T17:32:36.186-04:00New blog post from mobile phone!Hello, I am learning to post new blog posts via mobile phone. How great is technology?Lois Whitman-Hesshttp://www.blogger.com/profile/02417915925156076906noreply@blogger.com0tag:blogger.com,1999:blog-10055899.post-55749370141805968162009-06-03T15:20:00.002-04:002009-06-03T15:34:23.484-04:00Interesting Info You May Not Know About FlyingJust like everyone else, I can’t get Air France Flight 447 out of my mind. It is the last thing I think of when I go to sleep and the first thing that comes to my mind when I wake up. I am not the only one. Many of my friends who have to travel for business and hate flying say they are experiencing the same thing. Some say they now even wake up in the middle of the night worrying about their nextLois Whitman-Hesshttp://www.blogger.com/profile/02417915925156076906noreply@blogger.com7tag:blogger.com,1999:blog-10055899.post-1840008406520473602009-03-15T12:30:00.002-04:002009-03-15T13:35:13.490-04:00Who Has Time For A Social Life?Today I am avoiding my friends. I have too much to do. Blogging, treadmill, weights, online scrabble and solitare, Facebook, Twitter, iTunes, Audible, checking MeetUps, emails, web sites, 1010 WINS, reading online newspapers and blogs, ipod audiobooks, iphone apps, tv shows, play with Coco, and Sunday night "To Do" list to prepare for the week.My life has gone totally digital. I sit behind a Lois Whitman-Hesshttp://www.blogger.com/profile/02417915925156076906noreply@blogger.com1tag:blogger.com,1999:blog-10055899.post-27816665894125012502009-03-10T12:26:00.008-04:002009-03-10T12:49:07.513-04:00The Orange Juice Indicator: Change May Be Uphill Battle For ObamaPresident Obama’s election was, among many things, a big resounding vote for change. But is change really what the American people want or are they going to be too afraid to embrace it when it arrives?One major indicator may be Tropicana’s decision to ditch its revamped orange juice carton packaging after only a few weeks and go back to the old comfortable look consumers know. If people rise up Lois Whitman-Hesshttp://www.blogger.com/profile/02417915925156076906noreply@blogger.com11tag:blogger.com,1999:blog-10055899.post-6075480621879466392009-03-09T10:52:00.004-04:002009-03-09T11:09:44.420-04:00Memo to Bill Gateshttp://news.yahoo.com/s/ap/20090309/ap_on_bi_ge/buffett_economy_6Maybe you should rethink how smart Warren Buffet is after his recent remarks on CNBC. I didn't see any gems coming from him about the state of the economy.Now don't get me wrong. I am not using this space to be critical of one of this country's top business leaders. All I am saying is that in a time when we were looking for great Lois Whitman-Hesshttp://www.blogger.com/profile/02417915925156076906noreply@blogger.com2