The Lois Whitman Diary

PR Therapy by Lois Whitman-Hess 8/6/10

2010-08-08T22:08:00.000-04:00

I am President of HWH/PR Social Media and this video blog was recorded on the new iPhone 4. Today's minute and a half video is all about people who use anonymous names and avatars when posting comments online

PR Therapy by Lois Whitman-Hess

2010-08-05T15:31:00.000-04:00

I am President of HWH/PR Social Media and this video blog was recorded on the new iPhone 4. Today's minute and a half video is all about how well connected publicists are to members of the press

PR Therapy by Lois Whitman-Hess

2010-08-04T14:36:00.000-04:00

I am President of HWH/PR Social Media and this video blog was recorded on the new iPhone 4. Today's minute and a half video is all about the importance of talking directly to a member of the press and not hiding behind emails.

PR Therapy by Lois Whitman-Hess

2010-08-03T12:41:00.000-04:00

I am President of HWH PR/Social Media and this video blog was recorded on the new iPhone 4. Today's minute and a half video is all about the importance of the "message" that you deliver to the press and why that is so important.

43rd Year At CES

2009-12-17T01:11:00.002-05:00

For some reason I am looking forward to this year's CES. I knowexactly why. The playing field has been leveled. Everyone is in thesame struggling position. After a year of disapponting sales andperformance for most companies, most attendees will be humble. Kind oflike after 9/11 when friends, neighbors and even strangers helped eachother.Most people will be searching around to see who survived

The Name "Senior Citizen" Stinks

2009-10-19T13:35:00.008-04:00

Talk about a PR campaign. I need to start one. I better do something if I am going to make it thru the next 15 years of working. After that you can call me a senior citizen.It all started when I entered TJ Max in South Beach, FL this past Saturday. The branch just opened and I had never shopped at the retail chain. All I ever heard is that it had some designer merchandise at steep discounts.I

Ryan Seacrest Tweets

2009-09-20T21:41:00.003-04:00

From the Emmy's. Talk about dedication. But Ryan uses Twitter as a stage on and off screen. We can all learn from that. He is all about messaging. It is so important to be a constant source of communications.Why can't I be more disciplined? Perhaps l, am just plain lazy

Remember To Check For Responses

2009-09-13T21:20:00.001-04:00

The whole point of social marketing is to start a dialog with someone that you do not normally talk to. Too often, people post a thought and then sign off. Someone yelled at me recently for doing that. Actually it was my daughter. Ouch that hurt.So now I try to be diligent about checking back. The more I check, the more opportunities I see for friendships and business. It takes lots of

Celebrate A Life On 9/11

2009-09-10T23:18:00.001-04:00

Look up three people you lost touch with on Facebook. Let them knowyou have been thinking of them

Learning to Vlog For Social Networking

2009-08-28T12:53:00.001-04:00

Part of your communications in the world of social networking is to learn how to really get personal. And I don’t mean intimate. I mean reaching out and attracting an audience Here is my attempt Lois Whitman's vlog Spend time building target lists © 2009 YouTube, LLC 901 Cherry Ave, San

You Need To Make Sure Your Message Is Being Heard

2009-08-17T10:07:00.003-04:00

Great to have Facebook and Twitter corporate account but what if no one is hearing you?There are probably countless things you can do to attract friends and fans but here are the initiatives you need to do over and over to make sure you have the right target audience.1-Connect your Twitter account to your Facebook page so both audiences can read your comments.2-Post comments that provoke a

Rethinking The 'Out Of Office Reply'

2009-08-10T17:52:00.001-04:00

In the world of social marketing, one would think that an Out Of Office message posted on your email is just not what the digital world is all about. Why don’t you simply say. “I hate my job so don’t bother me when I am away from the office” or “I cant be on holiday and take 20 minutes a day to scan important emails.” I don’t know about you, but when I get an Out Of

Un Social Networker

2009-08-06T16:48:00.003-04:00

It is not easy being a proponent for social networkingTake the case of HWH trying to explain the benefits of social networking to a client recentlyClient: I guess I understand why you want my company to be on Facebook and TwitterHWH: Yes, without spending a dime you can talk directly to your customers for the first time ever, you can precisely pick who those customers

Social Networking Is Coming To A Gas Station Near You

2009-08-04T13:53:00.007-04:00

I bet you are not aware of a whole new video platform for reaching your customer. It delivers 20 million customers a month that have a spare five to 10 minutes with nothing to do but hear your marketing message. Social Networking on the Internet is all about directly reaching your target audience and this is a novel approach. Check out Pump Top TV at www.pumptoptv.com, a new video concept at

You Can Be Sued For Your Comments on Twitter

2009-07-30T10:10:00.001-04:00

http://www.ragan.com/ME2/Audiences/dirmod.asp?sid=&nm=&type=MultiPublishing&mod=PublishingTitles&mid=5AA50C55146B4C8C98F903986BC02C56&tier=4&id=DBE35C0C931B41A2AF82EA37690BB5B5&AudID=3FF14703FD8C4AE98B9B4365B978201A This is not a free for all. People are suing companies and companies are suing people for their Tweet posts. Read the case of what one Twitter is now up against. And she only

Target Your Audience

2009-07-28T06:26:00.001-04:00

The most important element of social networking is to target your audience. That means you have to think about who you want to reach and then you have to spend the time going after them.It is so worth the effort. There is no other way that you can actually reach out to a specific person or demographic group for practically no money and in record breaking time.All you do is make a list of who

Live Social Networking

2009-07-27T16:33:00.001-04:00

Remember, whatever you post on any of your social networks is going to be seen by all. The word "all" is the operative word. Saturday night I attended a party in the Hamptons where I met up with a famous investmentbanker who looked a little down. I asked him why he was so preoccupied.He admitted that he had a big deal in the works. He hinted about it onhis personal blog a week ago and the other

The Best Thing About Social Networking

2009-07-24T06:42:00.002-04:00

It allows you to talk to people you never thought possible. Our clients are learning that too. The first time Steve Case, the founder of AOL, answered me on Facebook, I thought it was an imposter. How could this be possible? It became possible because I asked Steve a question that he was interested in and a dialog occurred.I really felt important. That self confidence helped me reach out to a few

Still Can't Believe I Made It The Western Wall

2009-07-15T11:15:00.001-04:00

I am a walking billboard for Israel. Waited too long in my life to go. Traveled around the world many times and never had a thirst to go. Went for two weeks in May and now want to return every year.

The Star Of My Blog

2009-07-14T17:38:00.000-04:00

New blog post from mobile phone!

2009-07-14T17:32:00.001-04:00

Hello, I am learning to post new blog posts via mobile phone. How great is technology?

Interesting Info You May Not Know About Flying

2009-06-03T15:20:00.002-04:00

Just like everyone else, I can’t get Air France Flight 447 out of my mind. It is the last thing I think of when I go to sleep and the first thing that comes to my mind when I wake up. I am not the only one. Many of my friends who have to travel for business and hate flying say they are experiencing the same thing. Some say they now even wake up in the middle of the night worrying about their next

Who Has Time For A Social Life?

2009-03-15T12:30:00.002-04:00

Today I am avoiding my friends. I have too much to do. Blogging, treadmill, weights, online scrabble and solitare, Facebook, Twitter, iTunes, Audible, checking MeetUps, emails, web sites, 1010 WINS, reading online newspapers and blogs, ipod audiobooks, iphone apps, tv shows, play with Coco, and Sunday night "To Do" list to prepare for the week.My life has gone totally digital. I sit behind a

The Orange Juice Indicator: Change May Be Uphill Battle For Obama

2009-03-10T12:26:00.008-04:00

President Obama’s election was, among many things, a big resounding vote for change. But is change really what the American people want or are they going to be too afraid to embrace it when it arrives?One major indicator may be Tropicana’s decision to ditch its revamped orange juice carton packaging after only a few weeks and go back to the old comfortable look consumers know. If people rise up

Memo to Bill Gates

2009-03-09T10:52:00.004-04:00

http://news.yahoo.com/s/ap/20090309/ap_on_bi_ge/buffett_economy_6Maybe you should rethink how smart Warren Buffet is after his recent remarks on CNBC. I didn't see any gems coming from him about the state of the economy.Now don't get me wrong. I am not using this space to be critical of one of this country's top business leaders. All I am saying is that in a time when we were looking for great

It's Snowing Out And It's Cooking Inside

2009-03-02T15:02:00.003-05:00

Don't get me wrong. I have never cooked a meal, never will. I just can't understand why someone would want to take hours to cook a meal, only to have people devour it in minutes.Anway, my cooking involves working at HWH.Most people took a snow day. Manhattan is a mess. We had three snowfalls so the streets haven't been totally cleared.Meanwhile, without a lot of people calling and stopping by, I

Liz Smith Reveals Her Age , 86

2009-02-27T11:17:00.003-05:00

Today is Liz Smith's last column in the NY Post.http://www.nypost.com/seven/02262009/gossip/liz/ill_miss_you__nyc__156927.htm?&page=0httpShe has been such an inspiration for all working women. Wow, to be working at 86.I know some say she hasn't written her own column in years but trust me, all the input comes from her. And in a pinch, she writes.I placed a few stories in her column over the years

Last Night I was 18 again

2009-02-25T14:50:00.002-05:00

If I didn't look down or in the mirror, I was 18 again last night. I went Mashable's NY Blogosphere's gathering at the 92nd St Y Tribeca to hear the most incredible stories about being a blogger and the future of traditional media.Here is what I learned1-Most bloggers do not make money and probably never will2-Most bloggers blog because they love it but they do have a day job3-The more successful

Who Came To Michael Dell's Defense?

2009-02-09T09:32:00.003-05:00

I just wish that when someone gets verbally attacked, others would come to that person's defense. Why do most people just sit back relishing that it is not them? We need more people with self confidence, a big set of you know what and the moxie to speak up when someone is being unfairly criticized. I realize that Michael Dell does not need any help, but instead of letting the press report that

What The Obit of James Brady Didn't Tell You

2009-01-29T14:08:00.002-05:00

http://www.nytimes.com/2009/01/29/arts/29brady.html?ref=obituariesI used to be his copy girl 42 years ago. Where have the years gone? In those days, a copy boy/girl was a glorified messenger. I sat at a small desk in the middle of the city room. When someone ran the bell on his or her desk, I would run over, grab their story and deliver it to the copy desk. I also looked up the spelling of words

Official Apology to Rich Brome And All Offended Bloggers

2008-12-19T02:12:00.002-05:00

Just posted this on Twitter. Received over 100 emails, most of them angry. They are right. I was wrong. Thank you for the support emails but this is the right thing to do. Amazed by the power of viral marketing and learned a lot. I should take the heat. I love the blogger community and I did them wrong. I apologize.Lois Whitman

NY Daily News Says People Like Hillary of Palin

2008-10-06T16:14:00.001-04:00

what a surprise..............http://www.nydailynews.com/news/politics/2008/10/06/2008-10-06_poll_women_say_hillary_clinton_makes_a_b.html

What A Day

2008-09-11T17:36:00.002-04:00

Sitting here all day trying to get placement for clients. Can you imagine that I am still doing this at my age?Poor WSJ and NY Times---left 45 people voice mails.I am going to be so outed by those publications.Going home now. Turning on Lifetime and leaving more voicemails.Maybe someone will pick up. Vinny, Trip and Francine, call me backTalk laterLois

Google Is This Girl's Best Friend

2008-06-03T16:53:00.017-04:00

Most women desire diamonds. I desire being relevant and try to keep up with the geniuses on the horizon. Say hello to Zak Katz of Harvard and Ben Cole, Cornell. They both interned at HWH a few years ago and now Ben is spending his second summer at Google in New York and Zak is at a major biotech company.I was so flattered when Ben invited me to join Zak and him for lunch at Google. Everyone who

Sex In the 60

2008-06-03T15:01:00.003-04:00

There should be a law. Women over 60 have to wear bras. Not sure what this is all about but a fashion Icon has to set standards. Donna Karan is starting to look like LWNY. Maybe it is just a lousy picture

2008-05-27T14:48:00.003-04:00

http://www.nytimes.com/2008/05/27/movies/27pollack.html?8dpcNothing like getting a dose of reality when you learn that a figure larger than life, Sydney Pollack, director, actor, writer, died nine months after learning he had cancer. He was 74. Way too young. Of course it was kept quiet in Hollywood. Maybe a few knew. Makes you wonder what tomorrow is going to be like. Am I doing what I like

Don't Sue Sue Simmons

2008-05-13T13:58:00.002-04:00

http://www.nypost.com/seven/05132008/news/regionalnews/nbcs_sue_sorry_for_____up_110617.htmAfter 28 years as a local anchor for NBC 11pm news, Sue finally screwed up. She used the "F" word on air when the guy in charge of TV screen shots that coincides with the story being told broadcasted the wrong pix.Everyone is talking about it today. Why? Cause Sue is Sweaky clean. Unblemished. Pure as

Do you know why John Mc Cain is going to win in November?

2008-04-28T14:24:00.003-04:00

Because the Democrats are going to let him. The same way they let Bush get in. The Democrats always default to inner turmoil.This is a PR nightmare.I know nothing about politics but boy do I know about PR. I have been seeing the critical signs of downfall for so long but today after reading statements made by Democrat party Howard Dean, I am totally convinced the Blue team does not have a

Let It Snow, Let It Snow, Let It Snow

2008-02-22T16:32:00.002-05:00

I hate the cold winters in New York. I always did. But there is something about snow that makes winters bearable. Snow always signifies a "time out." Everyone has to readjust their schedules, back off into a slower speed, and stop and smell the snow (roses). Deadlines are off. You can use the time to catch up or refect as you see the snowflakes fall before your very eyes.Snow also reminds me of

Where Are All The Hillary Supporters?

2008-02-20T17:02:00.002-05:00

My good friend Gary Arlen sent this blog along to me today thinking I would rest easier about Hillary. It is written by Jeff Rowan, son of the one-time "Dean" of Black political commentators in DC His son is a psychologist, a friend of Gary's... and now following in his father's footsteps part-time. Here are today's comments about the Dem primary. http://jeffrowan111.tblog.com/I love the way

Andrea Peyser, NY Post Questions Obama Too

2008-02-18T16:17:00.004-05:00

The New York Post endorsed Obama a few weeks ago. I was shocked when the famed NY Post columnist Andrea Peyser called to ask me why I was sending out a flurry of emails asking friends and family to give me specific reasons why they were voting for Obama. I had already received a few nasty emails back because along with my question was an article from a very radical Right Wing Internet newsletter

Strahan Acts Like A Two Year Old

2008-02-07T16:15:00.000-05:00

Am I the only one to think that Michael Strahan's behavior at the mic during the Giants' Hero Parade in New York on Tuesday was a little juvenille? I have watched sports for many years and I have marveled at the respect most sports figures show to the competing team. I have often wondered if each team player was media trained because you always hear them compliment and say something good about

NY Post Hids Hillary

2008-02-06T12:22:00.000-05:00

Just love the way the NY Post announced Hillary's victory today. Below the fold it says "Dems Split." Talk about manipulating the news

Cindy Adams Don't Dispair

2007-09-30T08:26:00.000-04:00

Cindy,I know you feel awful about forgetting your lines this morning on the Today Show but give it up. You do it better in writing and verbal reporting than most over the last 40 plus years. Every day when I pick up the New York Post, I really just don't know how you pour out that copy. You are amazing. You and Liz have done more accurate and continuous reporting in your lifetimes than many

Eliot Hess Warms Up Pedro's Arm

2007-09-01T06:35:00.000-04:00

Pedro Martinez and Mike Piazza live in our condo building in Miami. It is always so weird to see them as ordinary people leading ordinary lives. We have seen Mike around a lot but just recently we have started to see Pedro over and over. After returning to our building Thursday night there was Pedro sitting on a cement bench right in front of the lobby chatting on the telephone. It was about

My Image As An Uptown Girl

2007-08-15T09:53:00.000-04:00

Every morning I walk my Maltese Coco on 62nd Street and Second Avenue before I get into my car for the 10 block ride to my office. Yes I am very decadent, I drive to work. I pay for two garages in Manhattan and somehow that works out to be less expensive than taking a cab. Of course, the prices I am paying could buy a lovely home in the interiors of the country but who wants to live there.Anyway

Where Is The Fashion Police When You Need Them?

2007-08-09T13:48:00.000-04:00

As a PR expert for the last 30 years, I must be more sensative to changes in fashion than most others. My mind is befuddled by what most young women are wearing today. If any of my school mates or friends would have ever had their bra straps hanging out we would have thought that their brains were fried. Today showing your straps makes you appear edgy and cool.This morning a gal interviewed for

The CEO And His Advisor

2007-06-15T14:04:00.000-04:00

I just love being close to CEO's. The one I am pictured with here is client Richard Krulik, CEO of U.S. Luggage, makers of Briggs & Riley and SOLO Cases. We are at The Briggs & Riley Design for a Cure kick-off reception last night, Grant Gallery, Soho, NYC.We welcomed top tier press, friends and colleagues to celebrate the launch of Briggs & Riley's first annual Design for a Cure auction. The

Just read Page 6

2007-04-24T14:24:00.000-04:00

JUST READ PAGE 6Stop the theatrics!!!!Is your relationship with The Donald worth saving?You can't have it both ways (Get the double entendre?)When you hired Rosie you appeared to be a renaissance woman in your golden years.Your audiences saw you as a forward thinker, open to new ideas, accepting of change, a futurist.You were timeless.Recently you have reverted back to being typical, stodgy, Park

Thank Goodness Good Friday Will Be Good Friday

2007-04-05T13:27:00.000-04:00

I don't care what everyone else says about Iran. I am thrilled the Iranians released the Brits. Even if the entire episode was a PR stunt so that they can look magnanimous to the rest of the world, at least Bush doesn't have a reason to invade Iran as so many writers and broadcasters reported he would on Good Friday. When I first heard about Bush's reported intentions a week ago, I cancelled my

Too Bad We Are Judged In Death Too

2007-02-20T11:26:00.000-05:00

Isn't it bad enough that our family and peers judge us when we are living?I guess not, because recently I've learned that we get judged in death too.I tried to place an obituary of an industry pioneer from the consumer electronics business a few weeks ago in the leading trade magazines. But because the present day editors didn't really know this unbelievable soul, he got a squib of a mention

Kentucky Fried Chicken Bashes Concerned Mom

2007-02-09T15:19:00.000-05:00

I can take constructive criticism. What I can't take is criticism just to make someone else look good.That is why I get so upset when Kentucky Fried Chicken runs that "ferkakte" (Yiddish for small time) TV commercial showing onemom scorning another.Allow me to set the scene: A young boy, around the age of 12, calls home to ask his mother if he can stay for dinner at his friend's house. The mother

Allow Me To Introduce You To The Delete Button

2007-02-02T13:07:00.000-05:00

I am a publicist. I get paid to publicize. My agency uses e-mail, snail mail, telephone, faxes, digital press rooms, face to face meetings, CD ROM, DVD, USB drives, and more to distribute the news. Most of the time we use e-mail blasts because it is the easiest way to reach hundreds, sometimes thousands, of writers in the most expeditious way. I receive several thousand e-mails per day. It takes

Kramer Vs. Kramer

2006-11-29T13:55:00.000-05:00

My husband Eliot and I just received the seventh season of Seinfeld on DVD.We ordered it long before Michael Richards went on his insane tirade at the Laugh Factory in West Hollywood two weeks ago.When we unwrapped the mailer it just wasn't the same thrill seeing Jerry, Elaine, George and Kramer.We examined Kramer's face just like Larry David scruitinizes those that he doubts on Curb Your

Good Things Happen To Bad People

2006-09-26T10:20:00.000-04:00

I knew when I wrote that nasty Blog about Magnus Nicolin and Helena Wong of Essselte recently that some higher power would punish me. He/she did. It was awful. My 12-year-old Maltese, (her birthday is today—Sept 26th) went into congestive heart failure last week and nearly suffocated to death. On Monday morning the cardiologist at the Animal Medical Center called to say that Coco had an hour to

Dial 911 For Newell Rubbermaid

2006-09-11T17:51:00.000-04:00

What an appropriate announcement on September 11, 2006. . . Newell Rubbermaid (NYSE: NWL), makers of Sharpie, Paper Mate, Waterman, EXPO, Rubbermaid, Calphalon, Graco, Goody, BernzOmatic, IRWIN and LENOX, announced today they hired Magnus Nicolin as President of Newell Rubbermaid Europe. As far as I am concerned, you can kiss all of these brands goodbye...or at least their business on the other

PETER COOK NEEDS A SPIN DOCTOR

2006-07-27T09:51:00.000-04:00

Even the Men Don’t Believe HimAnd I know just the person……me. The only person who believes him now is his lawyer. And Peter pays his lawyer to believe him. I thought it was touching yesterday when Cindy Adams of the Post wrote a front-page column that quoted Peter’s lawyer. "Peter wants Christie back. He is so sorry. He made a careless mistake."I thought to myself "Okay, this is a honest

Lois and Clark

2006-04-24T15:17:00.000-04:00

It was quite the thrill to sit in an intimate setting with one of the most popular fiction writers ever, Mary Higgins Clark, and her successful daughter, Carol Higgins Clark. The two mystery storytellers were at the Mysterious Bookstore on Warren St. in Tribeca, NY for the debut of their new respective books, "Two Little Girls in Blue" and "Hitched".The few fans who managed to show up, with the

THE DEATH OF OBITS AT THE NEW YORK TIMES

2006-04-20T17:06:00.000-04:00

What is the story with the New York Times? They have no respect for the dead.I’ve been meaning to complain about this for weeks. They recently redesigned their website, I believe, to make it more user friendly…not. I hate people and companies who make changes for the sake of it. The former NY Times website was just fine.The new design gives me a headache, and I am suspicious of what they are

One Is A Lonely Number

2006-03-21T07:07:00.000-05:00

Sometimes when I have to work late and no one is around I get the willies. The willies are something like the creeps. I am alone with my thoughts, which always get steered to "Why am I still working so hard at 58?" The answer is always the same: "I spend a lot of money and I have to keep the cash flowing." That is what I say when I am feeling sorry for myself. When I get past that I realize that

The Kitchen at The Gilt...

2006-03-06T09:41:00.000-05:00

Guest WriterTara M. O'DonnellCorporate Communications Senior ManagerSamsung Electronics North America HQStephen O'Donnell Surrounded By The Gilt ChefsMy husband built the kitchen at The Gilt and that’s the only way we would have even considered going there for dinner. We’re simple folk. I’m from the suburbs of NYC and I love food but spent most of my childhood eating liver. And my husband

News about the state of Gov. George Pataki gives me the willies

2006-03-01T20:28:00.000-05:00

Forty-one years ago, my cousin Eddie Guskind died of peritonitis. He was 32 years old. I have been watching the reports about our Governor and I am starting to get a little nervous. His hospital stay keeps getting longer and longer. Patients who usually have an appendectomy are out of the hospital in two or three days. The last time I saw the Governor on TV from his hospital bed he looked very

Lois in the Far East - Part 1

2006-01-22T23:08:00.000-05:00

Hello from the South Asian Seas. I am aboard one of the ships in the Oceania Cruise Line -- the Nautica -- sailing from Singapore to Hong Kong with stops in Cambodia, Bangkok, Saigon, Hanoi and Canton. This is the first time in 29 years of business that I dared to be physically away from the office for so long. The “what will be, will be” attitude was involuntarily casted on me after several

A Conversation With Steve Madden

2005-11-27T20:19:00.000-05:00

Even if I had planned to interview the famed shoe designer, circumstances couldn’t have worked out better. We were sitting at a Starbucks kiosk right outside a Steve Madden store in Aventura Mall in North Miami Beach, FL. I looked up and there he was. You can’t miss him. He wears the same thing all the time -- baseball hat, white shirt and jeans.I watched as he ordered his coffee, and then paced

Made in USA, Exported to China

2005-08-26T16:02:00.000-04:00

Julie Gaynin, daughter of HWH PR Executive Karen Gaynin, worked at our PR agency for a few weeks this summer. Julie is a Senior at Stuyvesant High School and spent last summer traveling in China. Since HWH is very involved in promoting many Asian products and services, I thought it would be interesting to read about Julie’s travels and her perceptions. Americans everywhere are reading Ted Fishman

NY Post Andrea Peyser Waits Anxiously For The Michael Jackson Verdict

2005-06-10T17:15:00.000-04:00

"I want to go home already," moaned the famous and incredibly witty NY Post columnist to me this afternoon when I called her cell to pitch a story for the Samsung Four Season of Hope gig HWH is involved with this coming Monday night. "I might not make it home this weekend. The jury quits by 2:30pm Pacific Coast Time and there is no indication that they will reach a verdict."Peyser has been

Torre vs. Me

2005-06-04T21:02:00.000-04:00

I just don’t understand how Joe Torre -- a guy who claims he can’t stand confrontations because his father was a mean son-of-a-bitch -- can take these difficult times with George Steinbrenner? I just finished reading a story in the New York Post this morning about how Steinbrenner summoned Torre, General Manager Brian Cashman and Club President Randy Levine to a conference call yesterday because

Lockhart Steele visits HWH and is featured in the New York Times

2005-05-08T09:25:00.000-04:00

Lockhart Steele, managing editor of Gawker, recently visited HWH PR/New Media to tell us about trends in the industry, blogging do's and don'ts, and the status of blogs as news media.According to Steele, blogs are fast becoming the PR and marketing tool of choice for savvy companies who want to generate buzz for their product or service. He drew examples from Gawker Media's extensive network of

The Print Stains on My Fingertips are Starting to Fade

2005-03-31T16:40:00.000-05:00

I know a big secret. A lot of people know about it, but few are willing to talk. It could throw the entire newspaper and magazine publishing business into turmoil. Here it is: An increasing number of publication houses are making more money from their online versions than from their print editions. The media won’t publicize this story because it could result in the beginning of the end for many

Desperate Actress

2005-03-13T17:09:00.000-05:00

I just can’t imagine what Kirstie Alley and her PR reps were thinking when she created “Fat Actress” (Showtime, Monday, 10 p.m.) It’s one thing to resurrect your career with a comedy about being fat, but it’s another thing all together to portray yourself as being fat, dumb and trashy. I know this new series is not reality TV, but it is semi-autobiographical. Her performance almost makes Anna

Business Conversations With Lois Whitman And The Guy Who Sees It All

2005-02-27T11:09:00.000-05:00

David Silverstein is the CEO of Breakthrough Management Group (BMG), the world's fastest growing Six Sigma* training and consulting firm. BMG clients include Johnson & Johnson, Fidelity Investments, Siemens, Borg-Warner and Qwest Communications.I have always wanted to do this -- share information that I’ve learned from my many business partners/associates/clients over the last 39 years. But I

Spread The Word -- Pay For Play Is Not Reality TV

2005-02-22T12:26:00.000-05:00

Just the other day, the New York Times ran a story by Anne Kornblut saying that David M. Walker, Chief of the Government Accountability Office (GAO), issued a widespread warning that Federal Agencies may not produce newscasts promoting administration policies without clearly stating that the government paid for the program. The government is doing something about it, and now it is time for

A Friendlier New York Is No Surprise To This Native

2005-02-13T17:04:00.000-05:00

How can you be in PR -- based in New York, no less -- without commenting on "The Gates" in Central Park? I want to tell you what I think, considering I’ve been in public relations for almost 30 years representing anyone and anything from painters, authors and start ups to large corporations that rank in the top 10 in the world. I am also a New Yorker who grew up in Queens for my first 26 years,

Trump fails to recognize the miracles of PR

2005-02-07T03:00:00.000-05:00

I just opened the January 31st issue of PR Week to page 13, and after seeing a big picture of NY Mets superstar Mike Piazza signing autographs on boxes of Proctor & Gamble’s Crest Vanilla Mint Toothpaste for Team Apex on last season’s The Apprentice, I am angry all over again. What angers me so much is that the team lost the task even though they managed – in a very short period of time – to