PR Therapy by Lois Whitman-Hess 8/6/10

I am President of HWH/PR Social Media and this video blog was recorded on the new iPhone 4. Today's minute and a half video is all about people who use anonymous names and avatars when posting comments online

PR Therapy by Lois Whitman-Hess

I am President of HWH/PR Social Media and this video blog was recorded on the new iPhone 4. Today's minute and a half video is all about how well connected publicists are to members of the press

PR Therapy by Lois Whitman-Hess

I am President of HWH/PR Social Media and this video blog was recorded on the new iPhone 4. Today's minute and a half video is all about the importance of talking directly to a member of the press and not hiding behind emails.

PR Therapy by Lois Whitman-Hess

I am President of HWH PR/Social Media and this video blog was recorded on the new iPhone 4. Today's minute and a half video is all about the importance of the "message" that you deliver to the press and why that is so important.

43rd Year At CES

For some reason I am looking forward to this year's CES. I know
exactly why. The playing field has been leveled. Everyone is in the
same struggling position. After a year of disapponting sales and
performance for most companies, most attendees will be humble. Kind of
like after 9/11 when friends, neighbors and even strangers helped each
other.

Most people will be searching around to see who survived the economic
downfall and who will make a comeback. Those who show up will be
holding on tight to each other providing extraordinary support and
networking opportunities.

I want to be a part of the new foundation and rebirth. I did it once.
Now I want to do it again.

The Name "Senior Citizen" Stinks

Talk about a PR campaign. I need to start one. I better do something if I am going to make it thru the next 15 years of working. After that you can call me a senior citizen.

It all started when I entered TJ Max in South Beach, FL this past Saturday. The branch just opened and I had never shopped at the retail chain. All I ever heard is that it had some designer merchandise at steep discounts.

I wasn't in the store five minutes when a not-so-young-herself sales lady beelines over to me and bellows loud enough to be heard in Carnegie Hall, "We are offering senior citizens additional discounts today if you sign up for our credit card."

My world stood still. I watched every man and woman near size me up to see who the old biddy was. My husband and a male friend just stood there with smirks on their face expressing "ha ha."

I asked the sales lady how old you have to be to qualify and she said 55. I told her I was 54 and walked away.

Now we all know that I am a few years older than that but I don't want it broadcasted to make me feel what senior citizens used to represent.

In many ways I have more energy than lots of people much younger than me. I don't do jumping jacks and I haven't had my body nipped and tucked like most of my friends and family but does that mean I have to be the "alta cocker" (Yiddish for old fart) in the crowd.

I cant do anything about my age but don’t want to be characterized as old. I am deep in my career, I run around with my friends after work, I watch stupid high school movies, have more apps on my iPhone than most and I frequent many trendy new restaurants. My second home is in the playground of Miami. Need I say anymore?

I don't want to be referred as a senior citizen. How about a "seasoned citizen”? That is really who I am.

Ryan Seacrest Tweets

From the Emmy's. Talk about dedication. But Ryan uses Twitter as a
stage on and off screen. We can all learn from that. He is all about
messaging. It is so important to be a constant source of communications.

Why can't I be more disciplined? Perhaps l, am just plain lazy

Remember To Check For Responses

The whole point of social marketing is to start a dialog with someone
that you do not normally talk to. Too often, people post a thought and
then sign off. Someone yelled at me recently for doing that. Actually
it was my daughter. Ouch that hurt.

So now I try to be diligent about checking back. The more I check, the
more opportunities I see for friendships and business. It takes lots
of discipline to be devoted to social networking but the rewards are
very rewarding.

Celebrate A Life On 9/11

Look up three people you lost touch with on Facebook. Let them know
you have been thinking of them

Learning to Vlog For Social Networking

Part of your communications in the world of social networking is to learn how to really get personal.

And I don’t mean intimate.

I mean reaching out and attracting an audience

Here is my attempt

 

 

Lois Whitman's vlog Spend time building target lists
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