Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts

Thursday, August 06, 2009

Un Social Networker

It is not easy being a proponent for social networking

Take the case of HWH trying to explain the benefits of social networking to a client recently

Client: I guess I understand why you want my company to be on Facebook and Twitter

HWH: Yes, without spending a dime you can talk directly to your customers for the first time ever, you can precisely pick who those customers are and you can actually conduct an interactive dialog

Client: But I don’t like the whole concept

HWH: Why?

Client: My old girlfriends can now find me

HWH: Something tells us “Thou Protests Too Much”

Client: Every time I go on Facebook or Twitter, all I read about are comments from friends of mine who say “I am having a bad day.”

HWH: Get past that and learn how to use the technology for branding and sales

Client: We trust HWH so handle it

HWH: Okay, we will make it work

A few minutes later client screams out : “Oh my, check this one out”

HWH: Hmmmmmmm !!!!!!!!!!!

Tuesday, August 04, 2009

Social Networking Is Coming To A Gas Station Near You

I bet you are not aware of a whole new video platform for reaching your customer. It delivers 20 million customers a month that have a spare five to 10 minutes with nothing to do but hear your marketing message. Social Networking on the Internet is all about directly reaching your target audience and this is a novel approach.

Check out Pump Top TV at www.pumptoptv.com, a new video concept at 12,500 gas stations across the country. Watch the attached video to see how it works.

Companies like Audi, Verizon and Delta have already jumped on the bandwagon. They report fabulous results because they have a captured audience without all of the usual distractions. Early adopters are always thought of as cutting edge companies.

A year from now this is going to be huge just like wireless email, e-readers, MP3 players, etc. You heard it here first.