It allows you to talk to people you never thought possible. Our clients are learning that too. The first time Steve Case, the founder of AOL, answered me on Facebook, I thought it was an imposter. How could this be possible? It became possible because I asked Steve a question that he was interested in and a dialog occurred.
I really felt important. That self confidence helped me reach out to a few other VIP's. Before I knew it, I secured a panel of speakers for a conference I was working on. Before social networking, it would have taken me 10 times the amount of time to get this panel together. Or, it may never have happened because I just couldn't reach the right people.
SN made me a hero.