Tuesday, July 28, 2009

Target Your Audience

The most important element of social networking is to target your
audience. That means you have to think about who you want to reach and
then you have to spend the time going after them.

It is so worth the effort. There is no other way that you can actually
reach out to a specific person or demographic group for practically no
money and in record breaking time.

All you do is make a list of who you want to reach and then search for
them. It is that easy.

This task can take hours or even days, weeks, months. It truly is
never ending because you should always be searching and refining your

The good news is that you can hire an intern to help you or even ask
your family to help. The younger the better. They're usually the ones
that are clued in the most on how to get this accomplished in the
most expedient way.

Remember, if you don't have the proper target audience you are
basically talking to yourself.


Anonymous said...

You are a New Yorker so you think the world revolves around you. It doesn't. That's the message when you actually go west of New Jersey, east of California, and north of Florida.
You wrote an entire post on social networking and never mentioned the word "discrete." That's truly amazing, honey.

Lois Whitman-Hess said...

We have no idea what you are talking about. Please carefully explain. thank you. We are always interested in learning.


Sara Fitzpatrick Comito said...

Targeting your audience is very important, of course, but how does one go about it? The most organic way is to follow people that you want to follow you. And provide compelling content. When their followers see their friends engaged in conversation with you, they'll join your camp. Of course, there are a great many tools for automating the process, but adding automation means you have to work harder to maintain a human presence. It's a neat balancing act.