It is not easy being a proponent for social networking
Take the case of HWH trying to explain the benefits of social networking to a client recently
Client: I guess I understand why you want my company to be on Facebook and Twitter
HWH: Yes, without spending a dime you can talk directly to your customers for the first time ever, you can precisely pick who those customers are and you can actually conduct an interactive dialog
Client: But I don’t like the whole concept
HWH: Why?
Client: My old girlfriends can now find me
HWH: Something tells us “Thou Protests Too Much”
Client: Every time I go on Facebook or Twitter, all I read about are comments from friends of mine who say “I am having a bad day.”
HWH: Get past that and learn how to use the technology for branding and sales
Client: We trust HWH so handle it
HWH: Okay, we will make it work
A few minutes later client screams out : “Oh my, check this one out”
HWH: Hmmmmmmm !!!!!!!!!!!
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