Thursday, July 30, 2009

Tuesday, July 28, 2009

Target Your Audience

The most important element of social networking is to target your
audience. That means you have to think about who you want to reach and
then you have to spend the time going after them.

It is so worth the effort. There is no other way that you can actually
reach out to a specific person or demographic group for practically no
money and in record breaking time.

All you do is make a list of who you want to reach and then search for
them. It is that easy.

This task can take hours or even days, weeks, months. It truly is
never ending because you should always be searching and refining your
lists.

The good news is that you can hire an intern to help you or even ask
your family to help. The younger the better. They're usually the ones
that are clued in the most on how to get this accomplished in the
most expedient way.

Remember, if you don't have the proper target audience you are
basically talking to yourself.

Monday, July 27, 2009

Live Social Networking

Remember, whatever you post on any of your social networks is going to
be seen by all. The word "all" is the operative word. Saturday night I
attended a party in the Hamptons where I met up with a famous investment
banker who looked a little down. I asked him why he was so preoccupied.

He admitted that he had a big deal in the works. He hinted about it on
his personal blog a week ago and the other side immediately felt
betrayed. They said he couldn't be trusted. They walked away. He was
devastated. One little line like.........."something big is about to
happen" blew his deal.

He spent the entire night at the party calling everyone on speed dial
trying to gain sympathy. No one could help him but his close friends
gave him the time to vent. I spoke to him again this morning and he just
doesn't understand what he did wrong.

That in itself is the problem. I suffer too from putting too much in
writing. I am warning all of you. Think twice about the content you are
about to post on your site, their site, Twitter, Facebook, or anywhere
else.

Friday, July 24, 2009

The Best Thing About Social Networking


It allows you to talk to people you never thought possible. Our clients are learning that too. The first time Steve Case, the founder of AOL, answered me on Facebook, I thought it was an imposter. How could this be possible? It became possible because I asked Steve a question that he was interested in and a dialog occurred.


I really felt important. That self confidence helped me reach out to a few other VIP's. Before I knew it, I secured a panel of speakers for a conference I was working on. Before social networking, it would have taken me 10 times the amount of time to get this panel together. Or, it may never have happened because I just couldn't reach the right people.


SN made me a hero.


Wednesday, July 15, 2009

Still Can't Believe I Made It The Western Wall

I am a walking billboard for Israel. Waited too long in my life to go.
Traveled around the world many times and never had a thirst to go.
Went for two weeks in May and now want to return every year.

Tuesday, July 14, 2009