Friday, August 28, 2009
Monday, August 17, 2009
There are probably countless things you can do to attract friends and fans but here are the initiatives you need to do over and over to make sure you have the right target audience.
1-Connect your Twitter account to your Facebook page so both audiences can read your comments.
2-Post comments that provoke a response. Easier said then done but you can't be commercial. You have to talk about subjects that interest others.
3-Use "Search" on Twitter for key words that will bring you to people who have the same interests. For example, if you are promoting a shoe company you would look up, "Styles," "Feet," "Foot Problems," "Footwear," "Footwear styles," "Achy Feet," "Walking," etc.
4-You also need to click on "Trends" to see what the hot topics are for the day. You will be surprised to see there are topics you can join in on and attract new followers. Remember, your goal is to brand your logo so post, post, post.
5-Make sure you don't post anything you will regret later. It happens to all of us but once you have been burned, you will not do it again.
6-Use "Search" on Twitter to find people you admire. Follow them. Most likely they will follow you back.
7-Join as many groups as you can on Facebook. You will be networked to people you never thought you would have a one on one conversation with. Check out the group first to make sure they fit your target audience.
8-Always spend time posting comments to those people on Facebook and Twitter that you want to get closer to. Social networks are just like real life. You have to give to receive.
More tips in a future post
Monday, August 10, 2009
In the world of social marketing, one would think that an Out Of Office message posted on your email is just not what the digital world is all about.
Why don’t you simply say. “I hate my job so don’t bother me when I am away from the office” or “I cant be on holiday and take 20 minutes a day to scan important emails.”
I don’t know about you, but when I get an Out Of Office reply I immediately think that person is either tied up, in prison or in a coma.
I get a chuckle out of those who put an automatic Out Of Office response on their emails, but if you send them a message that invites them to a “wow party” or offers “a special gift” they know how to get back to you in an hour or two.
I know, I know there are exceptions so I will stand back while the avalanche of nasty emails come my way.
What about those that leave the Out Of Office reply on even when they are back for a few days?
Thursday, August 06, 2009
It is not easy being a proponent for social networking
Take the case of HWH trying to explain the benefits of social networking to a client recently
Client: I guess I understand why you want my company to be on Facebook and Twitter
HWH: Yes, without spending a dime you can talk directly to your customers for the first time ever, you can precisely pick who those customers are and you can actually conduct an interactive dialog
Client: But I don’t like the whole concept
Client: My old girlfriends can now find me
HWH: Something tells us “Thou Protests Too Much”
Client: Every time I go on Facebook or Twitter, all I read about are comments from friends of mine who say “I am having a bad day.”
HWH: Get past that and learn how to use the technology for branding and sales
Client: We trust HWH so handle it
HWH: Okay, we will make it work
A few minutes later client screams out : “Oh my, check this one out”
HWH: Hmmmmmmm !!!!!!!!!!!
Tuesday, August 04, 2009
Check out Pump Top TV at www.pumptoptv.com, a new video concept at 12,500 gas stations across the country. Watch the attached video to see how it works.
Companies like Audi, Verizon and Delta have already jumped on the bandwagon. They report fabulous results because they have a captured audience without all of the usual distractions. Early adopters are always thought of as cutting edge companies.
A year from now this is going to be huge just like wireless email, e-readers, MP3 players, etc. You heard it here first.